GA4 Interface
Problem: Confusing menus, data sampling, no proper retention matrix or advanced funnel for mobile subscriptions.
Fireplug: Unlimited flexibility on 100% raw, unsampled data.
Private beta · Limited spots
Product Analytics on top of your BigQuery.
Zero SQL. Zero Data Transfer.
Skip build-your-own Looker Studio reports and bypass GA4 limitations. Connect your Firebase/GA4 export and get Mixpanel-style funnels, cohorts, and paywall insights in minutes.
Early members get a 50% lifetime discount • Your data never leaves your GCP
BigQuery · Powered by your GCP
Dashboard screenshot – paywall funnel
Three ways to analyze GA4 data. All three hurt.
Custom Looker / Data Studio
Problem: Unnesting GA4 event JSON in BigQuery is a nightmare. Cohort retention or trial-to-paid SQL eats half a day.
Fireplug: No SQL. Click in the visual builder and the chart renders from optimized SQL in the background.
Mixpanel / Amplitude
Problem: Pay per event, duplicated data, sensitive user data sent to third parties.
Fireplug: Data never leaves your Google Cloud. No extra SDK, no volume fees.
Value in minutes, not days
Grant BigQuery access
Create a Service Account in your GCP project with read-only BigQuery permissions.
Select your analytics dataset
Pick your existing Firebase / GA4 export dataset.
Instant insights
Events are mapped automatically and you immediately see paywall funnels, trial conversion and retention.
Built for subscription apps
Pre-built subscription templates
Automatic detection of events like in_app_purchase, paywall_view and trial_start.
Visual funnel & cohort builder
Compose user steps from events with drag-and-drop. No complex SQL window functions.
Transparent SQL inspection
No black box. Open the exact SQL query sent to your BigQuery behind every chart.
Zero impact on latency
No heavy SDK slowing app start or draining battery. Everything runs on top of your data exports.
How Fireplug compares
| Feature | GA4 Web | Looker Studio | Mixpanel / Amplitude | Fireplug |
|---|---|---|---|---|
| Work with raw data in BigQuery | Requires SQL | Instant | ||
| Speed of building a funnel | Slow | Hours of SQL | Fast | Two clicks |
| Ready for subscription apps | Partially | Out of the box | ||
| Data privacy control (in-VPC) | Data stays in GCP | |||
| Predictable price (no event tax) | Expensive | Flat rate + your GCP costs |
Simple, transparent pricing
Standard Plan
$199 / month
Indie plan: $99 / month · Beta members: 50% off for life
- Unlimited events – you pay only for the interface
- Unlimited apps & users
- Pre-built templates for Firebase / GA4 BigQuery export
- SQL query view for every report
Platforms like Mixpanel charge over $800/month at 10 million events. With Fireplug you use your own Google Cloud and save thousands of dollars a year.